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PepsiCo pulls Mountain Dew ad

PepsiCo pulls Mountain Dew ad

() PepsiCo pulled an online ad for Mountain Dew that was criticized for portraying racial stereotypes and making light of violence toward women.

In the 60-second spot developed by African-American rapper Tyler, The Creator, a battered white woman on crutches is urged by an officer to identify a suspect out of a lineup of black men played by members of a music group. A goat is included in the lineup.

The goat makes threatening hissing remarks to the woman like, “You shoulda gave me some more….I’m nasty,” and “Ya better not snitch on a player.”

She eventually runs away screaming “No!” over and and over after he warns: “I’m a get outta here and I’m a do [Dew?] you up…”

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